Do you want a career in a high-growth industry in which skilled professionals and dedicated individuals are a part of it? Then digital marketing will be the right path for you and I’ll help you find a way How to start a digital marketing career in India? Yeah, let’s jump into the article!!!
A career that could land you to your choice of Mnc or agency roles, but also lends itself to remote working and freelancing, A career in an industry that values diverse skill sets. You may get a question now, Which platform is best for digital marketing? , I’ll let you know the platforms and experts of the specific Domains and digital marketing roadmap
What is Digital Marketing?
In simple terms Digital marketing means Content, Digital marketing is nothing but creating the right content for the right audience by implementing it in the right channel and also at the right time and by spending the right budget and also using the right strategies to make the project success and Gaining things to the profitable scale, Now you may get a Question what qualifications do I need for digital marketing? , You need to have a good understanding of the basics of marketing and A bachelor’s degree is needed if you wanna get placed in a company or agency,
The next question that all of sudden comes into your mind is does digital marketing require coding? Not all specialization requires coding in Digital marketing, Intermediate knowledge of HTML and CSS will be an added advantage, Because you can solve small mistakes by yourself you don’t need to go to a developer for small changes.
Why nowadays digital marketing is important?
The focus of any business is to get as many clients and customers and Marketing holds the key to attracting them and generating leads. After the pandemic Most numbers of Mnc to Startups started focusing on digital marketing, The difference between DM and TM is the platform through which an audience gets to know about a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses search ads, social media, Content Marketing, Copywriting, Blogs, Youtube Etc…
To reach a broad and younger audience, And expand the digital marketing by making video content specifically for YouTube ads, Facebook, and Instagram ads which leads them to Call to Action. They can target a specific audience and measure the Audience who had gone to purchase By the Digital Marketing strategies which had implemented in our DM strategies you won’t believe the package of digital marketing fresher salary in India
The average salary for a Digital Marketing fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. And the salary may differ based on the company and the Role you work for and the location, In the below image you can see there are nearly 35k jobs vacant in India, If you learn Digital marketing in the right way you can grab the one!!
How to start a digital marketing career in India?
First of all, before knowing about all you need to find your niche that’s the first and foremost thing you need to do since you are fresher, You need to choose a Niche and Its important to choose a Profitable Niche and Build your skills on the specific Niche, Now you may get confused What is the niche? and how to find it.
What is Niche?
A niche is a specific portion of a market that is united by a common interest and the Market is based on demographic
And you can find your niche by following the three-step process
- The First Step and Most important is to find your passion.
- The Second Step is to find the area that you are talent is on and You believe there you can express your talent
- The Third Step is to understand the market needs And Find the ways to build and grow on it
Types of Digital Marketing?
SEO
SEO is the process to increase the quality and quantity of your website and make the targeted audience come to your website, Seo helps your website to get more organic traffic, SEO is not advertising we don’t need to pay Google, Spite of that the right audience comes to your site and make use of the content, SEO is useful for the long term, The leads you get from SEO will be a high-quality one because it’s not like Ads, In Ads, your search for your audience, But in SEO your audience will search you and reach you!!
SEM
SEM (Search engine marketing ) is a form of marketing which involves the promotion of websites by increasing their visibility in Google SERP (search engine results pages), For example, If you open a new Toy shop in some town, there will be some the competitors’ shops will be ranking before you since your brand is not getting more organic results means you can use SEM by placing ads on top of the search query result
PPC
PPC (Pay-Per-Click) involves advertisers paying a fee each time one of their ads is clicked, For example, in a simple way you can understand you can take an example In a supermarket you get a product in an organic way is different, In case if you search for a product and you see an advertisement and gets it means its PPC
SMM
Social Media Marketing involves the process of creating content which helps to improve the traffic, sales, Brand awareness and Video content about your product which drives a profitable Way
Affiliate Marketing
Affiliate Marketing in simple words means taking yourself as an X, You don’t own the product, Its a product of a person called Y, By selling the product of Y You will get a certain number amount of Affiliate commission, The best example is Amazon Affiliate Marketing
Content Marketing
Content marketing is a strategic marketing approach focused on creating, sharing, and publishing content via channels such as social media, blogs, Infographic, and Videos Etc…, The content has to be engaging, educating and Entertain
Email Marketing
Email marketing is the process of sending a notification or a reminder kind of message about the brand and offers and the services that you provide, Which helps to update the customers on the email contact list
How do I start learning digital marketing?
Here we are gonna see the steps to learning digital marketing in a structural way
Step 1: WORDPRESS WEBSITE
The initial process is first to own a website, To own a WordPress website first You need to choose a domain name and wanna choose a good hosting provider, It may take up to 2k to 3K for 1 year, You can buy based on your need, Since Website is the basement of your digital marketing better you can buy for a year or 2 year
some of the good hosting providers
Step 2: Write a Blog
Choose a topic from your niche and try to write a 500-word Blog at first, And review yourself and choose a specific topic based on your research about your Niche Find the content and try to write a 1000-word blog on doing this process you will get used to the WordPress which will be useful for next steps
Step 3: Social Media posting
Don’t hesitate to post your blogs on social media and Medium and get the reviews of people and try to rectify your mistakes, And you have a very strong application hopefully if you are searching for a job means you will be having the app called LinkedIn, Since Linkedin is not a social media platform but you can use it , Its an absolute platform where you can post your blog and get reviews from the experts and you may get noticed by recruiters also, Here I had attached how to auto-share your posts on Facebook too kindly do Follow the process
STEP 4: Lead Generation And Email Marketing
Based on your blog create a form and with that, we are going to get some leads by getting those leads we are going to send some offers or ebooks or some coupons based on your niche you can choose those and generate leads and covert that leads to sales
How to create forms using MailChimp
Step 5: Facebook and Instagram Ads
Create pages with well-optimized descriptions on Facebook and Instagram and regularly Post the content in pictures and videos format and make a Linktree account that mentions your Blog links, And learn about creating ads on Fb and Insta via Youtube or through courses or Blogs
STEP 6: Google Ads
Google ads have a great power sense in the digital marketing field, Many brands use google ads to boost their ranking on SERP, And Google has created a search campaign, Display ad campaign, and Youtube video campaign, you can run ads to generate traffic to your site or to sell your products to the customer, how to create Google Ad account and how to run a small campaign for testing purpose and get used to it and master on it.
STEP 7: SEO
SEO stands for Search Engine Optimisation, which works on your website appearance in search engine results on search engines like Google. Now you may get a question How can I learn SEO? you learn how SEO works, you can use different techniques to improve your visibility in search results.
You can categorize SEO techniques into two types:
On-page SEO: It happens on your website.
Off-page SEO: It occurs off your website.
Technical SEO: It Help improve organic rankings
You can learn SEO in-depth and get a master’s in it and you can land a job as an SEO executive or SEO analyst, And the program which is best in business to teach SEO in a practical and structural manner is SCK PROGRAM
Marketing Automation
Types of Job Role You need to look out !!!
| Content Writer |
| SEO Executive |
| Social media marketing executive |
| SEM Executive |
| Content Marketing Executive |
| Email Marketing Executive |
| Marketing Automation Executive |
| PPC Specialist |
CONCLUSION
They are the best step And a structural process to start your career as a digital marketer in India, I had gone through many and handpicked these ones kindly Give me your reviews in the comment section and I hope it will be useful for all Beginners, Thank You!!!
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